The system
From getting found to getting paid.
Every stage has a job, a failure mode and a number worth watching.
Selected stage
Get found
Reach buyers in the right service area when demand is active.
Local search
Google Business Profile
Relevant channels
Measure: Search visibility
Illustrative example
More traffic is not always more work.
1,000Local searches
420Relevant visits
96Enquiries
71Contacted
42Qualified
27Booked
20Completed
Clicks don't pay the technician.